Marketing Automation

Get certified as a marketing automation expert

Why join this course?

Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you'll learn:

  • Why and how to automate your campaigns.
  • How to set up automation workflows.
  • When to use automation to get the best ROI.

And much more!

 

7 Teachers

22 Lessons

6 Quizzes

188 Mins training

1 Industry-recognized certificate

Meet your teachers

Abby Hehemann

Abby Hehemann

Abby Hehemann is Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

Andrew Davis

Andrew Davis

Andrew Davis is a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Irek Klimczak

Irek Klimczak

Entrusted as Customer Content Lead at GetResponse, Irek expertly and smoothly runs content marketing projects at all stages of the customer journey in Polish, Russian and English-speaking markets. He possesses 10+ years of experience in online marketing with a broad teaching background. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. Singapore, the US, UK, Poland).

Jamie Turner

Jamie Turner

Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Justyna Bakker-Rakowska

Justyna Bakker-Rakowska

Justyna Bakker-Rakowska is Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Mateusz Ruzik

Mateusz Ruzik

Mateusz Ruzik is Customer Education Team Manager for GetResponse. He specializes in email and online marketing optimization. Together with his team of Education Experts he helps customers understand GetResponse and become proficient at using it.

Michael Leszczynski

Michael Leszczynski

Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw.

What’s inside?

In this course, you’ll discover how to create a winning marketing automation strategy. Our experts will show you case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.

  Final exam
Available in days
days after you enroll
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