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Marketing Automation
Module 1: Introduction to Marketing Automation
Marketing Automation: What It Is and What It's Used For
5:41 Jamie Turner
Getting Started with Marketing Automation: Project Planning
10:04 Abby Hehemann
Types of Automated Workflows
12:27 Abby Hehemann
Consumer Momentum Curve: Raising Anticipation
12:25 Andrew Davis
Consumer Momentum Curve: Maximizing The Honeymoon Period
5:54 Andrew Davis
Consumer Momentum Curve: Maintaining Inspiration
5:56 Andrew Davis
Revision
Module 2: Marketing Automation Strategy
Launching Your First Marketing Automation Project
16:51 Abby Hehemann
Defining Your Marketing Automation KPIs
3:48 Irek Klimczak
Measuring and Tracking Your Marketing Automation Success
3:41 Abby Hehemann
Setting Up Your Tagging and Scoring Strategy
11:04 Abby Hehemann
Segmenting Your List with Marketing Automation
9:25 Abby Hehemann
Revision
Module 3: Use cases
Making a Good First Impression with Welcome Emails
9:50 Michael Leszczynski
Building Customer Loyalty Through Personalized Experiences
7:06 Abby Hehemann
Re-engagement Campaigns: Retrieving Lost Sales with Marketing Automation
19:40 Mateusz Ruzik
Automating Event Promotion
8:14 Abby Hehemann
Running an Online Course with Emails
7:43 Michael Leszczynski
Revision
Module 4: ECommerce
How Companies Use Marketing Automation for Ecommerce
8:26 Jamie Turner
Abandoned Cart Emails
2:37 Irek Klimczak
Post-purchase Communication
4:46 Irek Klimczak
How to Track Customer Behavior on Your Website – and Act on It
8:28 Abby Hehemann
Revision
Module 5: Advanced Topics
Integrating Automation Into Your Marketing Strategy
5:28 Abby Hehemann
Linking Marketing and Sales with Marketing Automation
8:33 Justyna Bakker-Rakowska
Revision
Final exam
Final exam
Automating Event Promotion
Abby Hehemann
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Abby Hehemann
