Learn how to build a list of engaged contacts, nurture relationships, and convert them to loyal customers. This course contains practical tips on list building, copywriting, email personalization, A/B testing, deliverability, and more.
In this hands-on course, you’ll learn how to create automated workflows to deliver content tailored to the needs of your audience. See case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.
In this in-depth course, you’ll learn how to create high-converting landing pages. Watch our experts demonstrate use cases and best practices in design, traffic generation, copywriting, and A/B testing.
Become a pro content marketer and discover how to create and execute a winning content marketing strategy, and boost your brand reputation using blogs, webinars, video marketing, and social media tools.
Become a certified inbound sales expert. In this course, you’ll learn how to generate leads with multi-channel marketing, use CRM and emails to turn leads into customers, and build retention programs to keep them.