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GetResponse Digital Marketing Certification
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Email Marketing
Module 1: Introduction to email marketing
How Brands Use Email Marketing
5:14 Michael Leszczynski
The Anatomy of a Successful Email Marketing Campaign
6:32 Justyna Bakker-Rakowska
The Role of Email in Multichannel Marketing
6:22 Michael Leszczynski
Email Communication Strategy: What, Why, and How?
7:32 Justyna Bakker-Rakowska
Harnessing the Power of a Subscription
11:14 Andrew Davis
Treating Your Email Newsletter Like a Product
12:01 Andrew Davis
Revision
Module 2: List Building and Management
The Basics of List Building and Management
5:11 Irek Klimczak
What’s a Good Email List?
3:59 Irek Klimczak
The Dos and Don'ts of List Building
11:59 Anna Ward
Using Lead Magnets to Build Your List
3:07 Irek Klimczak
Revision
Module 3: Creating Effective Emails
A Quick Guide to Email Types
4:30 Michael Leszczynski
Elements of an Email
5:21 Irek Klimczak
Using Personalization in Email Marketing Campaigns
4:06 Irek Klimczak
Creating Effective Emails – Best Practices
13:15 Mateusz Ruzik
Email Copywriting and Content Essentials
7:27 Karolina Kurcwald
Email Opens: How to Write Catchy Subject Lines
6:10 Karolina Kurcwald
The Basics of Email Analytics
5:29 Irek Klimczak
Email Clicks: How to Get High CTRs
8:50 Mateusz Ruzik
Creating a Format for Your Content
10:59 Andrew Davis
Attaching a Person to Your Email Communications
6:47 Andrew Davis
Revision
Module 4: Deliverability and Compliance
ESP’s Role in Email Marketing
5:57 Anna Ward
Spam and Blacklists
11:48 Anna Ward
List Hygiene
6:03 Anna Ward
Making an Appointment with Your Audience
10:13 Andrew Davis
Revision
Module 5: Advanced Email Marketing
Dynamic Content in Email
16:10 Mateusz Ruzik
Email Conversion. Converting Clicks to Sales
6:29 Jamie Turner
The Secrets of Successful Testing in Email
11:50 Kath Pay
How to Test Your Subject Lines
10:00 Kath Pay
Revision
Final exam
Final exam
The Basics of List Building and Management
Irek Klimczak
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Irek Klimczak
