Toggle navigation
GetResponse Digital Marketing Certification
All Courses
GetResponse
FAQ
Sign Up
Login
Autoplay
Autocomplete
Previous lesson
Complete and Continue
Email Marketing
Module 1: Introduction to email marketing
How Brands Use Email Marketing
5:14 Michael Leszczynski
The Anatomy of a Successful Email Marketing Campaign
6:32 Justyna Bakker-Rakowska
The Role of Email in Multichannel Marketing
6:22 Michael Leszczynski
Email Communication Strategy: What, Why, and How?
7:32 Justyna Bakker-Rakowska
Harnessing the Power of a Subscription
11:14 Andrew Davis
Treating Your Email Newsletter Like a Product
12:01 Andrew Davis
Revision
Module 2: List Building and Management
The Basics of List Building and Management
5:11 Irek Klimczak
What’s a Good Email List?
3:59 Irek Klimczak
The Dos and Don'ts of List Building
11:59 Anna Ward
Using Lead Magnets to Build Your List
3:07 Irek Klimczak
Revision
Module 3: Creating Effective Emails
A Quick Guide to Email Types
4:30 Michael Leszczynski
Elements of an Email
5:21 Irek Klimczak
Using Personalization in Email Marketing Campaigns
4:06 Irek Klimczak
Creating Effective Emails – Best Practices
13:15 Mateusz Ruzik
Email Copywriting and Content Essentials
7:27 Karolina Kurcwald
Email Opens: How to Write Catchy Subject Lines
6:10 Karolina Kurcwald
The Basics of Email Analytics
5:29 Irek Klimczak
Email Clicks: How to Get High CTRs
8:50 Mateusz Ruzik
Creating a Format for Your Content
10:59 Andrew Davis
Attaching a Person to Your Email Communications
6:47 Andrew Davis
Revision
Module 4: Deliverability and Compliance
ESP’s Role in Email Marketing
5:57 Anna Ward
Spam and Blacklists
11:48 Anna Ward
List Hygiene
6:03 Anna Ward
Making an Appointment with Your Audience
10:13 Andrew Davis
Revision
Module 5: Advanced Email Marketing
Dynamic Content in Email
16:10 Mateusz Ruzik
Email Conversion. Converting Clicks to Sales
6:29 Jamie Turner
The Secrets of Successful Testing in Email
11:50 Kath Pay
How to Test Your Subject Lines
10:00 Kath Pay
Revision
Final exam
Final exam
Email Conversion. Converting Clicks to Sales
Jamie Turner
Lesson contents locked
Enroll in course to unlock
If you're already enrolled,
you'll need to login
.