Content Marketing

Get certified as a content marketing expert

Why join this course?

Is content marketing only about creating content? What makes a pro content marketer? And how do you build a campaign that’s enduring, engaging, and supports the consumer across their entire journey? In this dynamic course, you’ll learn how to:

  • Create a content marketing program that keeps your audience happy.
  • Use different marketing channels, like emails and webinars, to attract new prospects.
  • Distribute content to boost your brand reputation and recognition.
  • Tune in to become a better content marketer.

And much more!

 

8 Teachers

25 Lessons

6 Quizzes

176 Mins training

1 Industry-recognized certificate

Meet your teachers

Abby Hehemann

Abby Hehemann

Abby Hehemann is Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

Andrew Davis

Andrew Davis

Andrew Davis is a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jamie Turner

Jamie Turner

Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Karolina Kurcwald

Karolina Kurcwald

Karolina Kurcwald is Chief Wordsmith for GetResponse. Words are her bread and butter, and she uses her knowledge to build a consistent, strong voice for the GetResponse brand.

Krista Liebmann

Krista Liebmann

Krista Wiltbank is Head of Social Media & Blog for GetResponse. A blogger, writer, and Instagram addict, she loves all things social media and digital marketing.

Marcin Struzik

Marcin Struzik

Marcin Struzik is Video Manager for GetResponse. He loves all forms of motion pictures, that’s why at GetResponse he’s responsible for promotional film production.

Michael Brenner

Michael Brenner

Michael Brenner is CEO of Marketing Insider Group, co-author of the best-selling book “The Content Formula”, and one of the leading voices in marketing today.

Michael Leszczynski

Michael Leszczynski

Michael Leszczynski is Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

What’s inside?

In this course, you’ll discover how to create an effective content marketing strategy with blogs, webinars, video marketing, and social media tools.

  Module 1: Introducing Content Marketing
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  Module 2: Blogging
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  Module 3: Webinars
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  Module 4: Content marketing in action
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  Module 5: Advanced topics
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  Final exam
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FAQ

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