Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you'll learn:
And much more!
7 Teachers
22 Lessons
6 Quizzes
188 Mins training
1 Industry-recognized certificate
Abby Hehemann is Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.
Andrew Davis is a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Entrusted as Customer Content Lead at GetResponse, Irek expertly and smoothly runs content marketing projects at all stages of the customer journey in Polish, Russian and English-speaking markets. He possesses 10+ years of experience in online marketing with a broad teaching background. Irek regularly runs workshops covering digital marketing strategy and tactics, and has delivered presentations at many international events (e.g. Singapore, the US, UK, Poland).
Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.
Justyna Bakker-Rakowska is Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.
Mateusz Ruzik is Customer Education Team Manager for GetResponse. He specializes in email and online marketing optimization. Together with his team of Education Experts he helps customers understand GetResponse and become proficient at using it.
Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw.
You will be able to identify ways to increase anticipation using marketing automation.
You will learn how to start planning out your marketing automation strategy.
You will learn how you can help foster loyalty and continued engagement with your content and brand through marketing automation.
