Marketing Automation
Get certified as a marketing automation expert
Why join this course?
Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you'll learn:
- Why and how to automate your campaigns.
- How to set up automation workflows.
- When to use automation to get the best ROI.
And much more!
7 Teachers
22 Lessons
6 Quizzes
188 Mins training
1 Industry-recognized certificate
Meet your teachers
Abby Hehemann
Abby Hehemann is Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.
Andrew Davis
Andrew Davis is a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Irek Klimczak
Irek Klimczak is Content Marketing Expert for GetResponse. He’ focuses on creating valuable and engaging content for all GetResponse customers, always eager to advise on email marketing strategies that bring results.
Jamie Turner
Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.
Justyna Bakker-Rakowska
Justyna Bakker-Rakowska is Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.
Mateusz Ruzik
Mateusz Ruzik is Customer Education Team Manager for GetResponse. He specializes in email and online marketing optimization. Together with his team of Education Experts he helps customers understand GetResponse and become proficient at using it.
Michael Leszczynski
Michael Leszczynski is Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.
What’s inside?
In this course, you’ll discover how to create a winning marketing automation strategy. Our experts will show you case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.
-
Marketing Automation: What It Is and What It's Used For
5:41
-
Getting Started with Marketing Automation: Project Planning
10:04
-
Types of Automated Workflows
12:27
-
Consumer Momentum Curve: Raising Anticipation
12:25
You will be able to identify ways to increase anticipation using marketing automation.
-
Consumer Momentum Curve: Maximizing The Honeymoon Period
5:54
-
Consumer Momentum Curve: Maintaining Inspiration
5:56
- Revision
-
Launching Your First Marketing Automation Project
16:51
You will learn how to start planning out your marketing automation strategy.
-
Defining Your Marketing Automation KPIs
3:48
-
Measuring and Tracking Your Marketing Automation Success
3:41
-
Setting Up Your Tagging and Scoring Strategy
11:04
-
Segmenting Your List with Marketing Automation
9:25
- Revision
-
Making a Good First Impression with Welcome Emails
9:50
-
Building Customer Loyalty Through Personalized Experiences
7:06
You will learn how you can help foster loyalty and continued engagement with your content and brand through marketing automation.
-
Re-engagement Campaigns: Retrieving Lost Sales with Marketing Automation
19:40
-
Automating Event Promotion
8:14
-
Running an Online Course with Emails
7:43
- Revision
Interested in getting bonus self-study materials? Sign up for our newsletter!
GetResponse S.A., Grunwaldzka 413, 80-309 Gdansk, Poland, needs your name and e-mail address to provide you with additional educational content. For more information click here.